Paid Social Media Specialist

We are searching for a Paid Social Media Specialist to help drive lead generation growth for Fastweb.com and Military.com.

This role will report to the Senior Manager of Paid Marketing and will be responsible for driving every aspect of a paid social campaign — from high-level strategic thinking and campaign development, to digging into data and troubleshooting tracking issues.  The ideal candidate will be highly analytical, performance driven, and have proven success delivering ROAS using social media campaigns. 

 

Job Requirements:

• Own day-to-day hands-on paid social campaign management. Includes campaign planning, setup, creative development, quality assurance, testing, measurement/reporting, and optimization across a variety of social media platforms (Facebook, Instagram, etc.)

• Manage multiple verticals of campaign simultaneously maintaining positive ROAS

• Apply a highly analytical approach to campaign optimization to drive efficiency.

• Collaborate with design team to create compelling social ad creatives that aligns with brand campaign policies.

• Research, trend, and report competitive market activities; keep pace with social media platform changes, trends, and cutting-edge tactics; apply learnings quickly to campaigns.

• Collaborate with internal performance marketing team (PPC, Organic, Email) to share learnings across channels and programs.

 

Experience & Education

• Bachelor’s degree or equivalent work experience.

• 2-4 years digital advertising, paid media, and campaign management experience, with 2+ years executing paid social campaigns that generated leads or similar digital conversion events.

• A can-do, self-motivated, and performance-driven personality. You are comfortable digging in and getting your “hands dirty” no matter the task or challenge.
• Hands-on experience building and managing multiple campaigns across various paid and social media and digital ad platforms.

• Expert user of Meta/FB Business Manager and associated tools (Ad Manager, Events, Automated Rules, Campaign Planner, etc.)

• Proficient in Microsoft Excel for completing reporting and data analysis

 

Job Location: 100%  Remote

Job Type: Full-Time