Senior Marketing Specialist (m/f/d)

Monster is a global leader in connecting the right people to the right jobs. For 30 years, we’ve worked to transform the recruiting industry.

The B2B Marketing team utilises audience analytics, sales data, and business insights to deliver high-quality marketing aimed at demand generation and sales conversion.

We’re looking for a

Senior Marketing Specialist, Germany (m/f/d)

who’s passionate about customer-centric strategies, data and technology and enjoys collaborating with a global, cross-functional team to introduce innovative ideas.

The successful candidate will work with as part of a global, cross-functional team that creates, drives and executes marketing plans to move the business forward. Utilising knowledge of industry trends and creative insight, you will build a brand with external and internal stakeholders that results in new accounts and increased revenue. You will play a critical role in the success of the marketing organisation and its contribution to company goals and growth objectives.

This is a hybrid role requiring at least two days per week to be spent in our office in Eschborn.

 Duties

• Manage, co-ordinate and participate in Monster events, trade shows and webinars.
• Execute and deliver the global marketing strategy with a focus on demand / lead generation, content and digital.
• Manage integrated projects across functional departments from inception through completion and refinement.
• Work with the Product Marketing team to manage content and updates for customers and internal stakeholders.
• Be the expert on the local market; provide insight on the local recruitment industry, competitive activity and input into development of global content and campaigns to ensure local relevance as needed.
• Provide insights based on data and performance of current initiatives, provide optimisation recommendations.
• Manage external agency relationships.
• Take ownership of assigned global and EU projects as needed.
• Collaborate and share learnings with the rest of the team.
• Partner with the sales organisation, ensuring that our projects align with their strategic and local objectives, participate in regular sales meetings.
• Work with Marketing Ops and Product Marketing teams to ensure global initiatives are localised.

Skills

• Native German speaker, fluent in English.
• Knowledge of B2B marketing strategies and tactics
• Proficient in email marketing tools (SFMC) and Wordpress for website management.
• Strong organisational skills and hands-on approach to managing and delivering multiple projects simultaneously.
• Excellent communication skills to collaborate with internal teams effectively.

 Experience

• Typically, 4-year advanced study/college degree is preferred but equivalent relevant experience is acceptable.
• 5 to 7 years experience preferred.
• Prior experience of communicating, influencing and presenting to executive levels.
• Experience at a senior level in a digital media or e-commerce company, or recruitment advertising agency.
• Proven experience understanding market and customer requirements and product/services capabilities and translating those into world-class marketing materials that drive successful campaigns.

What we offer

We want to make it easier and faster for job seekers and employers to find their “perfect fit”. And we also manage to bring different people together in the monster world. You’ve come to the right place if you want to get involved, have a “let’s make it happen” attitude and can laugh at yourself sometimes. We value authenticity, we all use first names here, we have flexible, trust-based working hours and we attach great importance to a collegial environment.

We also offer you:

• Attractive bonus share program and subsidy for capital-forming benefits
• 29 vacation days per year (fulltime) plus additional paid days (care days, family time, volunteer time, special leave) and 1 free Friday afternoon per month
• Flexible working hours through working time tracking via app
• At the Eschborn location: modern and fully equipped office
• Subsidy for home office or flexible working in accordance with the works agreement
• Works council
• Job bike
• Various discount programs
• Employee Assistance Program
• A corporate culture in which diversity and inclusion are a top priority, as our top ranking in the PRIDE Index 2021 shows
• And of course: awesome and friendly Monsters who are already looking forward to meeting you.

Become part of Monster and shape the future of recruiting with us!